Sample hopes to not only expose locals and world travellers to amazing cocktails, but to curated music meant to transport you. Beyond that, Sample hopes to create a space for discussion, community and connection through events and merch. The space itself already exudes warmth and the comfort of home, so the color further emphasizes that cozy atmosphere. The applications remain simple yet intentional.

The logo uses repeated lines to indicate frequency and sound as well as movement. Music transports you and the logo had to showcase the idea of the journey that takes place when listening to an album. Each menu is designed alongside a mixtape with a musical flow to it. The Icon simulate this idea by resembling a sun, either rising or setting, it is too showing the cycle.