SAMPLE

brand identity &
menu design

applications

Sample hopes to not only expose locals and world travellers to amazing cocktails, but to curated music meant to transport you. Beyond that, Sample hopes to create a space for discussion, community and connection through events and merch. The space itself already exudes warmth and the comfort of home, so the color further emphasizes that cozy atmosphere. The applications remain simple yet intentional.

Logo

The logo uses repeated lines to indicate frequency and sound as well as movement. Music transports you and the logo had to showcase the idea of the journey that takes place when listening to an album. Each menu is designed alongside a mixtape with a musical flow to it. The Icon simulate this idea by resembling a sun, either rising or setting, it is too showing the cycle.

12"x12" Artwork prints designed and printed to highlight the artist and songs that the current menu is inspired by. The artworks graze the walls inside the bar. The halftone texture applied helps create uniformity but also gives that old record feeling from vintage cover art in Jazz music.