Home

About

ELMANá

brand identity &
logo re-design

applications

brand book

Flat lay of brand identity items including a notebook with heart designs, an ID badge with a photo, a pink bingo ticket, a smartphone showing an app with two children, and printed papers on a textured surface.

applications

Person typing on a laptop displaying a blue screen with Spanish text '35 años de trabajo' and a logo with heart-shaped hands.
Hand holding a white canvas tote bag with an orange rectangular print featuring a blue heart-shaped design resembling hands and roots.
Blurred man walking past a bright blue and yellow billboard in an underground station.
Back view of a blue t-shirt with a white heart-shaped logo featuring a stylized tree and the text 'el maná' at the upper center.
Back view of a blue t-shirt with a white heart-shaped logo featuring a stylized tree and the text 'el maná' at the upper center.

questioning why?

A close friend of mine's family legacy is founded in this not-for-profit foundation. It was an honour to work with her and her family in order to celebrate 35 years of community and progress with a "new face" as they called it. 
‍
It was important that the logo embodied love, giving back and growth, all symbols you can feel and see in the double heart formed by the giving hands. 
‍
The brand colours are vibrant as are the staff and kids. The typography is bold and fun, all while being professional and legible.
‍
It was a great gift to also see the foundation in person and meet the kids who make lifelong friendships and positive impacts because of these efforts.

brand book

El Maná Fundación logo with stylized blue hands forming heart shapes on a blue background.
El Maná Fundación logo with a blue heart-shaped symbol featuring a white heart and lines resembling a tree, accompanied by bold text 'el maná' above 'fundación'.
Blue abstract background with the word 'colores' in lighter blue centered.
Color palette with nine heart shapes in vibrant colors representing primary and secondary colors, each labeled with RGB and hex codes.
Grid of 25 stylized blue hand shapes on a blue background, each pair forming different symmetrical wing-like patterns.

want to see the whole book?

It was important that the brand identity book gave clear examples and guidelines so that the foundations team could execute the new identity with ease.

view book

this foundation does real work to help kids
in the community! support them by clicking this text!