Dear Musa offers many services from Private events, artistic and social events, dinner parties, table stylings and grazing table services. The existing brand held a complex illustration as the image. The idea was clear, but the execution lacked consistency and structure. We revamped the primary logo, simplifying it. Created a secondary logo and icon to help create an applicable, recognizable identity. The colors were important to emphasize the elegance of the brand as well was texture. A thoughtful system was created to apply color, texture and illustration to create a cohesive story.